The Brief

THE BRIEF, EVALUATION + HOW ITS ALL MARKED

THE BRIEF

Your mission is to carry out the following brief:

Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.
Main task: the titles and opening of a new fiction film, to last a maximum of two minutes.
All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source.

The coursework is worth 50% of the AS (same at A2) and the marking (detailed later) is divided into 3 sections:

RESEARCH AND PLANNING: 20%

PRODUCTION: 60%
EVALUATION: 20%

• In what ways does your media product use, develop or challenge forms and conventions of real media products? 

• How does your media product represent particular social groups?

• What kind of media institution might distribute your media product and why? 

• Who would be the audience for your media product? 

• How did you attract/address your audience? 

• What have you learnt about technologies from the process of constructing this product? 

• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
  
  
  
  HOW ITS ALL MARKED [ie THE ASSESSMENT CRITERIA]
  
  When the examiner is marking all this, they have got to write a paragraph for the exam board justifying the marks they've given me. The grid embedded below summarises the criteria they have to follow, and so I'm advised to occasionally re-read this and ask myself where I think I'll fall within the marking scheme!
  For each section there are key components of the work which the examiner has to assess as being one of the following:
  

  MINIMAL
  BASIC
  PROFICIENT                                                                                                                                      EXCELLENT

If I think I'm currently at the 'minimal' or 'basic' level for any of these, ask myself (and Dave!) what I can do to jump up to at least proficient.

G321 - Simplified Marking Criteria as 1 Sheet