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Monday, 21 March 2011

TW - Evaluation Question 5

How Did You Attract/Address Your Audience?

Initially, our audience was addressed in our media class when we premiered our 1st rough cut to the group 

To attract audiences, we also used social media sites, such as Facebook. On these sites we posted our Company Identification videos and our 2nd rough cut, so our friends (aged 17-19) could comment on them and tell us what we could do to improve, and what they enjoyed about them.

This is feedback we received for our 2nd Rough Cut for our production entitled 'Oblivious'

This is feedback we received for our Company Identification

As you can see, there is significantly more feedback on our 2nd rough cut. This was extremely helpful to us as we felt that there was not much we could do to imporve our Company Idents, and also we felt that they worked brilliantly with our production. The rough cut feedback we recieved was useful and we have made changes in response to that. The feedback was useful because the people who gave us the comments, were in the correct age range for our production's rating (15) so we felt that not only would the changes we made prove to be successful, we also knew that our target audience will benefit from them as well whilst watching the production. Other audience feedback we have taken into consideration is from a vodcast we recorded in which we had a member of our target audience actually talk to us about changes we could do to improve, and also what they enjoyed about the rough cut.

Untitled from Jem Whitehead on Vimeo.

We have also recorded various podcasts to engage our audience, so they can listen to our ongoing schedule and how we were progressing in producing our film opening. This meant that because they can listen to our schedule, they know what to expect and when, so they are more likely to access it.

Finally, one of my group members, Jem interviewed a teenager who we would target as possible audience for our production in his spare time to discover if the age range we targeted would be interested in a new release.
He found that the teenager would be interested and also gave us an insight into what he would like to see in the production we are creating.

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